Digital Marketing Course

This course is for Entrepreneur, College Students, Marketing Professionals & Job Seekers

Online Digital Marketing Foundation (Module 1)

Within this module, we will explain the main foundation of the Digital marketing concept, Differences between Digital and traditional marketing techniques and deep dive into the following topics

-Digital Marketing Introduction

-Digital Marketing Vs. Traditional Marketing

-Social Media Marketing: Facebook Ads, Twitter, Instagram, LinkedIn, etc.(Social Media has changed how brands communicate with their audiences forever. Whether your business is a B2B or B2C brand, social media is a powerful way to build brand awareness, build a positive image, and drive lead generation. More than 1 billion people use social media every day, and platforms like Facebook, LinkedIn, and Snapchat have sophisticated advertising platforms that can help you grow your audience.)

  • Facebook Ads Theory and elements
  • Pages and Group
  • Ads Types
  • Insights
  • Ads Manager
  • Pixel Settings
  • Audience creation and settings
  • Targeting
  • Ad-Manager (Advanced Features)
  • Analytics and customer Avatar
  • Customs Audience and re-targeting
  • Advanced Ads-types techniques
  • High-level Google tools overview (Ads, SEO, Analytics, Tag Manager, etc.)
  • Content and Digital Marketing
  • Content Creation methodologies
  • Content Marketing Strategy

Applied Section (Module 2)

Within this module, we will move to the next step, use the foundation plus some advanced techniques to start building a real case study

  • Lead nurturing
  • Email marketing
  • Web Development
  • Web Analytics
  • Conversion optimization
  • Intro to Affiliate Track
  • Sales Funnels concepts
  • Souq Case study ( how to use the above topics with Souq.com)

Course Dates: Saturday 30th of March, 06th of April, 13th April, 20th of April

Course Credit Hours: 30

Price: 2000 EGP – Early Bird

 To Register please fill in the form.